BEB 123 Creativity and Ideation

The purpose of this course is to develop and enhance your creative thinking and problem-solving abilities, and to learn how to generate and implement innovative ideas in the context of entrepreneurship and business. By learning about the processes and techniques of creativity and innovation, you can become better equipped to identify opportunities, develop new products or services, and launch successful ventures. Ultimately, it will help you to become more effective and successful entrepreneurs, and to foster a culture of innovation and creativity in the business community in Kenya and beyond.