THE CONNECTION BETWEEN STRATEGY AND STRUCTURE
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Date
2024-04-17
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International Journal of Business and Commerce
Abstract
This is a study on structure, strategy, their connection and relationship. The objective was to identify the connection between structure and strategy, their relationship and their consequent influence on organizational performance. Five different cases have been identified which support Chanler’s (1962) proposition that ‘’Structure Follows Strategy’’. These cases are; a real life situation, Chandler’s case study, Safaricom case, Bharti Airtel case and the Kenya commercial bank case. With a good match and connection between structure and strategy, the result is high performance. A mismatch leads to under performance. This paper concludes that structure and strategy are closely related. Structure follows strategy; each is married to the other. This paper recommends that, top management should be ultimately involved from the beginning of strategy crafting and formulation, implementation and aligning it with the structure that follows the strategy.